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Customer Relationship Management

We’ll help you grow your business by putting your customers at its heart.

That’s because imaginative and strategic CRM is the backbone of all our communications – helping you to reduce churn, find new prospects, develop more effective customer acquisition strategies and increase your market share.

Key services:

• Strategies and programmes for customer acquisition and retention
• Sales pipeline management
• Lead generation programmes
• Loyalty programmes
• Upsell/cross-sell programmes
• Reactivation programmes
• Predictive marketing
• ENCORE: an automotive aftersales package

Why use Eclipse?

Research* shows that our clients think Eclipse is the best in this field.  We’re skilled in both offline and online CRM.  Our involvement can vary from the purely strategic through to the management of loyalty bases and membership programmes.  And we build and maintain all our technical CRM programmes in-house, with most tailored specifically to each client. 

• All our CRM initiatives are aimed squarely at customer generation, maximising loyalty and encouraging recommitment.
• We use imaginative community-based activities aimed at increasing customer engagement.
• Our Contact Centre can handle responses from multiple channels, collect data and then close the loop by feeding back into the database – creating a single, detailed customer view. 
• Finally, our expert tracking enables us to measure response and gain valuable insights that ensure your next campaign is even more effective.

 *Bi-annual client research carried out by independent agency