News and useful links
- Eclipse Marketing have signed a collaboration agreement with Progress Automotive Solutions to establish a complete predictive marketing analysis system for the automotive sector. Read the press release here
- Simon Steel, Insight & Digital Director, advises how to build metrics in this Brand Republic article. Read ‘Lazy Metrics’ here
- Penny Hutton, Strategy & Planning Director, describes her top 10 tips for building staff loyalty. Read the article in Call Centre Helper
- Eclipse Marketing have won 3rd in Management Team of the Year and highly commended in SME of the Year at the Thames Valley Business Magazine Awards. See the award winners here
- Simon Steel, Insight & Digital Director, explains 'How segmentation improves ROI' in Decision Marketing. View the article here
- Penny Hutton, Strategy & Planning Director, comments in Marketing magazine's special report on Contact Centres. See the report here
- Penny Hutton, Strategy & Planning Director, tells B2B Marketing 'How to: measure the true value of a customer'. Read the full article
- Eclipse is proud to provide support for The Royal British Legion. Read more
- For inspiration and thought leadership from Eclipse read our latest newsletter
- Eclipse has produced a white paper 'How recalls can be used to bolster brand equity' that describes the opportunity that a recall can present to brands. Download
- Eclipse has taken a leading role in contributing to an industry debate on the challenges of achieving a Single Customer View. Read the Database marketing feature here
- Eclipse launches a bespoke CRM database and lead management system for Triumph across 16 different countries. Read the release
- The UK’s top 100 brands are keeping themselves at arm’s length and out of easy reach of their customers. See the results to research we commissioned here
