We all know we should be making the most of new social media tools, and that, used well, tools such as Twitter can help brands effectively communicate instantly with a global audience. However,
The Eclipse Blog
Channels of communication
Author Eclipse Marketing | 12/01/12 |
Gone are the days when contacting a company means having to sit in a queue on the telephone - there are so many ways to contact a brand, a customer can choose how they want to get in touch.
Trust in CRM
Author Simon Steel | 06/10/11 |
Brands which clearly demonstrate that they know and understand customers and so directly address their requirements at an individual level are naturally trusted more by their customers. And this
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