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What we do for GM
Eclipse runs predictive marketing programmes across all GM brands in the UK. We handle their Ongoing Lifetime Warranty communications, which are a huge retention initiative, as well as the programme’s database management. Similarly, we run their Ongoing Service Club (service discount programme) communications and database management.
In addition, we ran GM’s recall management and Careline support in Europe for 20 years.
Eclipse also handles Retailer Management, with our Liaison Manager promoting GM programmes to dealers and soliciting engagement for the User Group programme.
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What we do for Toyota
Eclipse has worked with Toyota since 2007. We create and manage recall management programmes, including communications and processes for private customers, fleets and dealers.
Our programmes range from simple mailings to highly-developed processes which are scaled up or down according to the campaign profile. Our customer communications include advance warning notifications, closed loop recall processes and follow-up programmes. We host a microsite to monitor customer satisfaction with the recall process.
We also carry out predictive marketing activity for Toyota.
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What we do for KIA MOTORS
In addition to managing Kia’s recall programmes, Eclipse has run its UK-based customer satisfaction programme since 2004. Highly-skilled customer care advisors from the Eclipse Contact Centre contact Kia’s sales and aftersales customers, collecting and capturing valuable satisfaction and insight data. We then carry out in-depth analytical reporting and turn our research into actionable insights.
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What we do for Ecover
Eclipse provides Ecover with a dedicated Contact Centre Customer Care service. We developed and manage their customer database, helped them to develop their datacapture strategy and developed their CRM strategy. We handle their direct marketing campaigns, run customer surveys and develop competition microsites.
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What we do for VOdafone
The UK’s most valuable brand employs Eclipse for data planning and strategy management – from CRM strategy development to outbound lead generation and data cleanse programmes.
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What we do for Harley-Davidson
Eclipse hosts and manages Harley-Davidson’s CRM database for EMEA, with integrated lead management and test ride booking. We have a dedicated Contact Centre team for their customer care and marketing in the UK, and they use an integrated case management tool developed and hosted by us.
We provide Harley-Davidson with fully integrated recall database and reporting. Working with their subsidiaries and direct markets and using multiple languages, we’re able to support all their territory requirements whether a country has one dealer or hundreds.
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What we do for Alpro Soya
Alpro soya has been an Eclipse client since 2005, with its sister brand joining us in 2008. We handle all the inbound customer calls precipitated by the promotion of the Alpro soya careline service, as well as the corresponding literature fulfilment.
Eclipse also handles the development and hosting of their marketing database; acquisition and retention strategy development, implementation and management through on and offline channels; and retention activities for Health Professional.
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What we do for APETITO
For this leading frozen food manufacturer, Eclipse handles database management and data cleansing, lead appointment generation and booking, and sales reporting.
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What we do for Kawasaki
Kawasaki has been our client since 2006. We carry out online customer satisfaction survey and monitoring for its UK Sales and Aftersales divisions. This programme is promoted by Kawasaki on the homepage of their website and delivers business insight to key divisional stakeholders. We also manage a used approved scheme to give consumers confidence when purchasing a pre-owned motorcycle.
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What we do for Honda
Eclipse provides Honda with fully managed recall services for all three of its divisions: Cars, Motorcycles and Power Products (all-terrain vehicles, marine, lawn and garden).
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What we do for Renault
Eclipse provides fully managed recall services and Contact Centre services to Renault UK and Renault Ireland.
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What we do for Triumph
Eclipse provides Triumph with a global CRM database and lead management solution in 8 languages across 16 countries in 4 continents.
Accessed as part of an online suite of applications by dealers and subsidiary markets, our Lead Management application enables each dealer to view all allocated leads and to progress them through each stage of lead development with timed activities and reasons for each outcome. Subsidiary contacts can view a range of management reporting metrics.
In addition, our Email Deployment Tool enables each market to create standardised email templates, track a range of metrics and analyse customer/prospect responses.
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What we do for Lexus
Eclipse has worked with Lexus since 2007. We create and manage sophisticated recall management programmes that are in keeping with this luxury brand. Rather than just managing the recalls, our objective is to make them an opportunity to delight customers, affirm the brand’s luxury image and thus build loyalty.
Our programmes range from simple mailings to highly-developed processes which are scaled up or down according to the campaign profile. Our customer communications include follow-up apology and gift fulfilment programmes. We also manage fleet gifts, and have developed packs which provide dealers with the tools to follow up their customers and speed up both communication and resolution.
Eclipse also hosts a microsite to monitor customer satisfaction with the recall process.
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What we do for MIELE
Eclipse has worked with Miele as a CRM and loyalty consultant.
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