The Eclipse Blog

Battle of the sectors
Eclipse Marketing | |

Our blog theme continues to look at the communication issues between brands and consumers, looking at the research we undertook to see how difficult some household name brands make it to contact

Open to contact?
Eclipse Marketing | |

A cursory trawl online will give a flavour for just how frustrated the British public is when it comes to trying to contact brands.

Top of the list of customer complaints is the absence

How do you tweet yours?
Eclipse Marketing | |

We all know we should be making the most of new social media tools, and that, used well, tools such as Twitter can help brands effectively communicate instantly with a global audience. However,