There has been a great deal of discussion in the media about how consumers are using social networking sites when it comes to brand communications. A study from media agency Sixth Sense, part of
The Eclipse Blog
Open to contact?
Author Eclipse Marketing | 20/03/12 |
A cursory trawl online will give a flavour for just how frustrated the British public is when it comes to trying to contact brands.
Top of the list of customer complaints is the absence
How do you tweet yours?
Author Eclipse Marketing | 16/02/12 |
We all know we should be making the most of new social media tools, and that, used well, tools such as Twitter can help brands effectively communicate instantly with a global audience. However,
Channels of communication
Author Eclipse Marketing | 12/01/12 |
Gone are the days when contacting a company means having to sit in a queue on the telephone - there are so many ways to contact a brand, a customer can choose how they want to get in touch.
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