ENCORE
Boost your business
ENCORE is Eclipse’s leading edge predictive marketing tool designed to generate revenue uplift through increased sales.
What’s different about ENCORE is that it’s been created by marketers, not techies. So the driving force behind it is a deep understanding of what your marketing needs to do.
Another difference is that other ‘predictive’ tools schedule communications purely according to date or event triggers. Frankly, they’re a bit of a blunt instrument. ENCORE bases its predictions on detailed insights into your customers’ behaviours, requirements and preferences.
How does it work? Taking an example from the automotive sector, Eclipse has been commissioned by several manufacturers to apply ENCORE to deliver increased dealership footfall and an increase in spend per customer through smarter marketing.
- ENCORE takes manufacturer, sales, marketing and dealer data and produces a comprehensive and detailed picture of the vehicle/customer opportunity
- Complex predictive analytics are applied to indentify when, and to what offers, customers/prospects are most likely to respond
- This intelligence is used to create an optimised communications platform which automatically triggers the production of relevant, timely and acutely targeted communications and closed loop follow up activities
Results have been astounding. Some programmes have seen a 40% uplift in offer uptake. None have seen less than 17%.
Moreover:
- ENCORE is a strategic tool which informs practical decision making
- It increases customer lifetime value through the development of salient and compelling marketing offers
- It ensures a consistent marketing approach across customer touchpoints
- It reduces the time and cost of individual outlets managing their own communications
The bottom line is, ENCORE is low risk, has a high benefit to cost ratio and the results are proven.
