ENCORE
ENCORE is Eclipse’s breakthrough sales lead generation and predictive marketing product for the automotive industry. It extends across every stage of a customers’ ownership and delivers a real opportunity to increase sales and customer retention through highly targeted communications.
Smarter marketing to deliver increased dealership footfall and customer spend
- Identifies customers who are ‘in market’ using proven, and bespoke, statistical processes
- Delivers timely, relevant and compelling marketing and duty of care communications
- Drives customers into dealerships and increases propensity to stay loyal to the dealership/marque
- Tracks and retains second and subsequent owners
- Increases parts sales, service retention, revenue and profitability
Manufacturers typically have customer data spread across disparate and often fragmented databases, whilst dealer networks typically operate a myriad of DMS’s making it difficult to understand the true value of customers. What ENCORE delivers is a single view of these customers and the ability to understand and predict their likely behaviours and needs – in turn generating business growth.
ENCORE is different to process driven programmes; it’s been created by marketers and is based on a staunch understanding of what your marketing needs to deliver.
ENCORE is an end to end service and much more than a predictive marketing tool – it includes a host of additional services, from data cleansing and enhancement to fulfilment and follow up appointment booking.
ENCORE users have seen astounding results, with a surge in aftersales offer uptakes of between 17% and 40%.
