FastStats

Manipulating data for marketing insight

To help us draw valuable, actionable insights out of your data, we use FastStats Discoverer. This market-leading and award-winning data visualisation tool from Apteco allows us to manipulate massive marketing databases so that you get full value from your data.

Highly intuitive and visual, FastStats enables us to investigate and understand your data to a level unmatched by other solutions. We can carry out analyses and “what if” scenarios quickly  producing valuable insights that make your marketing more productive and cost-effective.

What we can do with FastStats:

•    Understand customer and prospect behaviour
•    Create robust and repeatable marketing processes
•    Create segments for accurate targeting
•    Measure, analyse and report on response
•    Carry out speedy analysis of large datasets
•    Create powerful visualisations for immediate insight

We can also offer our clients access to FastStats. Easy to use by even non-technical marketers, it allows you to run bespoke, scheduled and off-the cuff queries and reports which can give you a detailed insight into your customers, revenue, profitability and response rates. Alongside this, we provide support to define bespoke variables, to streamline later data selection for analysis and output.  

Customer segmentation. Data mining. Profiling. Campaign management. FastStats lets us give you an edge.