Intelligent marketing targeted with precision
ENCORE identifies when, and to what messages, each individual customer and prospect is most likely to respond.
ENCORE is built upon complex analytics and combines predictive and forecasted events with lifecycle events and duty of care messages, and then targets specific customers with messages according to their propensity to uptake.
ENCORE ensures all customer communications are relevant and context sensitive, which means you maintain a timely and insightful dialogue with your customers whilst delivering a highly targeted and qualified sales pipeline.
Communications can include timely and precisely-targeted offers, reminders and incentives, and closed loop follow-up activities covering the gambit of:
- Sales and presales
- Customer retention
- Lapsed customer reactivation
- Parts and accessory communications
- Tactical promotions
The flexibility of ENCORE permits communication channels (postal, email and SMS) and the types of communications to be determined by each dealer, so you are always in control how you communicate with customers.
What sets ENCORE apart
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The data that drives ENCORE is far greater than what is usually in scope for ‘traditional’ DMS sales and marketing communications and typically includes:
- DMS invoice, in workshop and service booking data PLUS manufacturer, recall, customer and product history data
- It isn’t just one-size-fits-all
- Channels of communication include postal, email and SMS
- Data is analysed from a marketing perspective, not a technical one
- It is driven by vehicle AND customer insight
- It tracks the vehicle but also keeps driver information up to date
The result is a low-risk way to develop ultra-personalised, compelling marketing offers that ramp up customer lifetime value, with a high benefit-to-cost ratio.
...”the move to ENCORE is great...” “...ENCORE works harder than our DMS...we would not feel comfortable without it”
